Want to Know What Your Customers Really Think? Here's How to Implement a Successful Social Listening Strategy.

Understanding your customers' needs, frustrations and praise for your brand is a critical element for entrepreneurs who want to improve their products and generate more revenue. What used to be a simple task through customer conversations and basic surveys is now more complex than ever. Today, audiences with rapidly changing preferences and buying habits are fragmented across multiple generations and platforms. For this reason, over 60% of businesses leverage some form of social listening strategy to gain insights and drive important decisions.

In a nutshell, social listening is the active observation of what consumers are saying, thinking and feeling about the brand itself or topics related to the industry, competitors or relevant products. This strategy goes beyond simply tracking brand mentions. The idea is to understand the context and underlying sentiments that are driving these conversations and comments.

Read the full article from Entrepreneur here.