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How Economic Developers Should Adjust Marketing Budgets in 2025
2 Dec 2024
The landscape of marketing is evolving rapidly, and 2025 is no different. Economic developers must stay ahead by reallocating their budgets to align with modern trends and audience expectations. Based on data from over 11,000 marketers, the priorities for marketing budgets have shifted toward digital optimization, community engagement, and paid strategies. Here’s how economic development organizations (EDOs) can adapt their efforts to maximize impact.
Earned Media
Earned media has long been a cornerstone for establishing trust and authority in the economic development space. This includes organic recognition, such as news coverage, testimonials, and social shares. Economic developers can capitalize on this by amplifying local success stories, such as new business openings or workforce initiatives, through press releases and partnerships with local media outlets.
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